RRsat announces new Latin America digital platform
April 10th, 2011 - 16:01 UTC
by Andy Sennitt.
RRsat Global Communications Network, Ltd, a leading provider of comprehensive content management and global distribution services to the television and radio broadcasting industry, announced today the implementation of its new MCPC platform on Hispasat 1E satellite at 30 degrees west.
The MCPC platform will cater specifically to Latin America, utilizing the downlink, uplink, space segment, and playout services from RRsat’s newest playout center in Hawley, Pennsylvania. RRsat will broadcast content in SD, HD, and 3D formats both to the tens of millions of viewers in Latin America capable of receiving digital television through Direct-to-Home broadcasting and to digital terrestrial television operators, DBS operators and cable headends. Additionally, RRsat will be able to distribute original Latin American content to other parts of the world through its global network.
The MCPC platform is the latest development in RRsat’s focus on providing content to Latin America.
“RRsat recognizes that Latin America is the next great frontier in content broadcasting,” said Lior Rival, VP Sales & Marketing at RRsat. “We have always given particular focus to this region, but now with our new platform and connection to Hispasat, we are able to increase these efforts, not only in providing content to Latin America, but also in distributing the wealth of Latin American content to other parts of the world.”