Published: 13.58 Europe/London, April 13, 2011 by Chris Dziadul

Chello Central Europe has unveiled the official brand and logo for its new Hungarian children’s channel.

Known as Megamax, it will be aimed at 7-14 year olds, offering Hungarian-dubbed versions of popular cutting edge animation from around the globe, and make its debut on April 18.

Chello Central Europe is a business unit of Chellomedia, the international content division of Liberty Global, and focuses on content brands in Central Europe.

Its portfolio includes Sport1, Sport2, Sport, Filmmúzeum. Minimax, Spektrum, Spektrum Home, TV Paprika, Zone Club, Zone Romantica, Zone Europa, Club TV and a joint venture with MGM, as well as Megamax.

It also operates the leading Polish thematic ad sales agency AT Media.