Published: 10.56 Europe/London, April 14, 2011
Andrea Gisle Joosen has been named as the new managing director for Boxer Sweden. She will join the Teracom-owned DTT platform after the summer from Panasonic Nordic, where she is currently managing director, and has extensive experience in working with major brands that are themselves part of a larger group.

Born in Hungary, Joosen studied at the Copenhagen Business School and lives in Stockholm. She is a former managing director at Twentieth Century Fox and Chantelle, and brand manager at Proctor & Gamble.