Published: 11.10 Europe/London, April 19, 2011
Fox Crime will begin to broadcast into 700,000 homes thanks to a deal reached with Norway’s Pay TV operator, Canal Digital. This distribution increase comes only one month after the network’s launch in Norway on March 21st through Riks TV and Altibox.
Fox Crime is Fox International Channels’s first entertainment TV brand in Norway and in Scandinavia, and will be distributed in Canal Digital’s main package, the Family Package on DTH, and also in the platform’s digital basic package on cable.
Fox Crime is one of FIC’s most successful channel brands, currently reaching nearly 14 million households in 67 countries. The channel targets an 18 to 49 year old audience and features the best of crime and investigation entertainment programming 24/7.el.
“We are very pleased with our agreement to distribute Fox Crime also on Canal Digital as that will represent a remarkable increase of our audience in Norway”, said Ase Ytreland, managing director of FIC for Nordic & Baltic Regions, in a statement. “It’s gratifying to be able to reach so many new households only one month after the channel’s launch. FOX Crime has been tailor-made to the Norwegian market, and our unique focus on crime and suspense entertainment seems to be very appreciated by the viewers. Together with our existing leading factual brand, National Geographic Channel, FOX Crime will help us become a strong local player in the Nordic television industry”.
“It is important to Canal Digital to offer a big variety of high quality television channels. FOX Crime offers a solid selection of crime and suspense entertainment that will please many of our customers. We are also excited to take part in the overall ambitions behind the channel,” added Kenneth Tjønndal-Pettersen at Canal Digital Norge.