ADD's First Net brings Royal Wedding live to MENA
on Apr 28, 2011

Arab Digital Distribution (ADD), one of the largest pay TV platform management companies in the Middle East and North Africa, is set to broadcast the Royal Wedding live to millions of subscribers across the MENA region. The live broadcast will be available on ADD's First Net bouquet and the relay will be available on ITV Granada.

ITV Granada will show live, continuous and uninterrupted coverage of what has been dubbed as the wedding of the century, from 11:30 AM on 29 April 2011 (UAE time), Billions of people worldwide are expected to watch live TV coverage of the high profile wedding as HRH Prince William of Wales marries Miss Catherine Middleton amidst royal dignitaries, heads of states and governments and celebrities and whole lot of international media.

Mr. Majed Sahelli, Managing Director, Pehla Media & Entertainment FZ LLC, a group company of ADD, said, "Since announcement, the Royal Wedding has dominated headlines worldwide.

The allure of the ceremony has already gripped people globally who are lapping up every single detail of the wedding, right from the guest list to speculation over the bride's dress. ADD is happy to bring the live coverage of the most awaited event of the recent times on its ITV Granada channel, a part of the First Net bouquet, for our millions of subscribers across the region. We expect a very high tune-in to the live coverage across MENA as the intrigue and charm of British royalty in general and Prince William who has earned the epithet of Prince Charming, in particular, cuts across nationalities."

ITV Granada is a new, contemporary general entertainment channel from ITV Studios. With programming drawn from the extensive ITV library, ITV Granada offers in the MENA region hit dramas, the latest in comedy, cutting-edge reality and the best in talk and entertainment shows.

Programmes Dancing On Ice, Wired, Agatha Christie's Poirot, American Princess, May the Best House Win, Come Dine With Me, The Chase, have successfully managed to cultivated a loyal audience in the MENA region particularly in the Western expats & English speaking communities in the region.