Published: 10.22 Europe/London, May 3, 2011
ANGA CABLE 2011 – COLOGNE. Hamburg-based Teveo interactive and Mediapool Content Services have announced the launch of the first HbbTV-based platform for international TV-content.
At the show, the two companies will be presenting the HbbTV-based content platform International TV, where viewers will be able to access foreign language programming on their HbbTV compatible TV SET.
International TV is to use the authorisation and payment system TV-ID, developed by TEVEO. Within the framework of the partnership, TEVEO and Mediapool will also co-operate in marketing the new service to TV device manufacturers as well as to end consumers.
To this day, foreign language programmes are mainly available in Germany as part of premium content packages, distributed and marketed by the leading platform operators. However, the rapidly increasing popularity of hybrid HbbTV-compliant TV sets opens up new opportunities for broadcasters and content owners in Germany.
International TV allows them to reach special interest groups and smaller audiences that could not be addressed before by traditional mass market broadcast distribution. Mediapool, supported by TEVEO, provides attractive content offerings within their new portal International TV, thus adding significant value to HbbTV-compliant devices.
Dr. Ralf Heublein, Mediapool’s managing director said in a statement: “We are delighted to announce our partnership with Teveo, a leading innovator in HbbTV-based technologies.”
Teveo’s managing director Andreas Karanas added: “Our co-operation for International TV illustrates, how our technology solutions – such as TV-ID – can unchain content owners from many restrictions of their business models as we still see them on traditional distribution platforms today.”