Published: 08.37 Europe/London, May 4, 2011
VOD movie service Viewster will launch its Android app for the first time across 30 European markets through a new partnership with Motorola.
Motorola will carry the Viewster app on the Motorola Atrix smartphone, as well as on the new Motorola Xoom tablet. The app will be localised for regional markets, with five language versions available at launch. Viewster will enjoy exclusivity as Motorola’s sole on-demand movie service partner outside of the US.
“Our deal with Motorola is exciting for two reasons,” said Elizabeth Cowley, SVP strategic partnerships of Viewster parent company Diva AG, in a statement.
“Firstly it allows us to bring to market our outstanding Android app with a partner whose market footprint is capable of introducing it at a stroke across Europe. Secondly, having established strategic relationships with all of the key manufacturers of connected TVs and hardware, a deal with Motorola is the perfect way to spearhead the development of our partner portfolio in mobiles and tablets.”