Marc Dorcel: "The 3DTV market is starting to wake up"

Interview with Grégory Dorcel, CEO of French content provider Marc Dorcel.

What evidence have you seen of increased consumer acceptance of 3DTV in the past 12 months?

3DTV is only at its start - 12 months ago there was little or no 3DTV in the market. Since November, we have created 3D SVOD platforms with DSL and cable operators and DTH platform all over Europe and on, our online VOD platform - and demand continues to grow.

Indeed the 3DTV market is starting to wake up, and we plan to work with a large number of operators before the end of the year. 3DTV now represents a small part of overall subscribers (less than 5%) but we have to remember that it is first the development of the offer which will allow demand to increase. With no content offer, no demand…

What technological progress have you witnessed for 3DTV in the past 12 months?

Shooting technology seems to remain the same. We just had some progress on the post production side with 3D live screening solution, which help us on editing.

Concerning TV sets, we are still awaiting better standards between all manufacturers. The good news is that prices keep coming down and that all new TV set will be 3D compatible. TV screens with no glasses are appearing and it seems that some consumers are now awaiting for this next generation of TVs.

What content do you think is best suited to 3D viewing?

Firstly, 3D content has to be shot especially for 3D with dedicated and original concept. Of course, adult content is truly suited for 3D viewing and provides an incredible experience. Indeed, the proximity and the impression of the image coming out of the screen is particularly appreciated by viewers At MARC DORCEL we also think that cartoons and animations are perfectly suitable, as well as TV games.

What plans do you have to push 3D content and services this year?

We will increase exposure and access to our content through DSL networks, cable and satellite, and also directly through the SMART TV manufacturers’ platforms. In addition, we are constantly improving the user experience of 3D services.

As an example, we have launched a Smart TV Application dedicated to 3D which allows viewers to access content easily with instinctive navigation. This is to be developed for all manufacturers and operators all over the world. Our goal is to make our content accessible on any device, with the best viewer experience possible.

How do you believe operators can create the right commercial environment to sustain ongoing investment in 3D content and services?

They will have to create a dedicated 3D environment and services in order to highlight the 3D and give a clear value add for consumers. Highlighting the product, being elitist at the beginning, generating consumer envy… Those are the reasons why consumers will be ready to pay for it, and why demand could develop.