Published: 07.42 Europe/London, May 6, 2011

Magyar Telekom continued to strengthen its position in the Hungarian TV marketplace in the first quarter, ending March with 751,195 subscribers to its services, or 10.8% more than 12 months earlier.

However, while the total number of DTH customers rose 33.5% year-on-year to 261,663 – T-Sat is now the fastest growing satellite platform in Hungary – and IPTV by 85% to 146,135, the cable subscriber total fell by 14.8% to 343,397.

Blended ARPU meanwhile rose by 2% year-on-year in the first quarter to HUF3,102 (€11.66).

The telco also had 187,564 cable broadband customers (+17.1% year-on-year), along with 21,579 fibre optic connections (+99.5%).

In other markets, Magyar Telekom ended Q1 with 32,904 IPTV subscribers (+89.2%) in Macedonia and 41,357 (+32.2%) in Montenegro.

Overall, the company’s revenues were down by 3.3% year-on-year in the first quarter to HUF142.5 billion, while EBITDA fell by 7.7% to HUF53.2 billion.

TV was one of the few sectors where its revenues grew, up by 14.4% year-on-year in Q1 to HUF7,703 million.