ProSiebenSat.1 plans new TV channel

Jörn Krieger | 08-05-2011

German media company ProSiebenSat.1 has affirmed that it is considering the launch of a TV channel for older viewers.

There were currently "several studies" conducted regarding possible target groups, Katja Hofem-Best, head of ProSiebenSat.1's women's channel sixx, told German news magazine "Focus".

She considers "the life stage of people at the end of 50, at 60 and 70" to be "very interesting", said Hofem-Best, who has been appointed by ProSiebenSat.1 to develop new TV channels for the group. Their way of life has "extremely changed", she said, adding that "freedom" was a "big issue". "The children have left the house, the work has been done, the financial opportunities are there," Hofem-Best, 40 years of age, outlined the new target group.

There would already be a channel slot on cable, satellite and IPTV for the new service: ProSiebenSat.1 will close down its quiz channel 9Live on 31 May 2011 due to strongly declining revenues. Until as successor has been determined, movies and series will be shown.

In early March, ProSiebenSat.1 CEO Thomas Ebeling mentioned for the first time that the company is evaluating the launch of a TV channel for an older audience.