Published: 07.22 Europe/London, May 10, 2011

The Belarusian incumbent telco Beltelecom has launched a new basic triple play package. Known as Universal, it includes interactive TV and costs BRY90,000 (20.3) a month to receive.

Earlier this year Beltelecom announced that its digital interactive TV service TV ZALA had already secured 220,000 subscribers since its launch in 2008, adding 160,000 in 2010 alone.

Its broadband internet service byfly had meanwhile gained 750,000 subscribers since 2006, with almost half (350,000) being added in 2010.

Its aim over the next five years is to provide high-speed internet access to 1.5 million Belarusians and for TV ZALA to reach 850,000 subscribers.

Universal is the latest stage of a bundling strategy started last year with the introduction of Economy (phone and internet) and Optimum (internet and TV) packages