Far EasTone Telecommunications (FET) is to launch a mobile streaming video-on-demand (VOD) service in co-operation with media company CatchPlay.
The mobile VOD service will combine CatchPlay's digital entertainment content with FET's mobile comms platform and sales channels, and will provide online movies for download and DVD movie discs for rent in Taiwan.
CatchPlay president Wayne Chang said CatchPlay expects to publish more than 150 cinema movie titles and more than 250 IPTV movie titles in 2011.
The mobile streaming VOD is available for download to tablet PCs, smartphones, notebooks, desktops, and other portable devices, with speeds hinging on bandwidth available. More than 250 movie titles are initially available, and the collection will be updated every week. FET aims to attract more than 100,000 users by the end of 2011.
Pricing for the mobile steaming VOD services is available in several options: fixed payment of NT$199 (£4.30) per month, NT$499 per quarter or NT$899 per six months for unlimited use; NT$39-69 for any single title, NT$99 for any three selected titles, NT$149 for any six or NT$199 for any 10; or a monthly fixed payment of NT$99 without limit to use a single channel including Asian movies, western movies and horror movies.