Published: 10.20 Europe/London, May 11, 2011
ITV is planning to introduce new applications for its ITV Player catch-up service in the next few weeks. It follows a series of improvements to the online version of the ITV Player that have recently been introduced.
The first new app will be for Android smartphones followed by the iPhone in Q3. There are still plans for the ITV Player to be introduced on Freesat, where the application has been testing, one year after its originally slated launch date.
Online performance and distribution improved in the first quarter with long form video views up 67% to 45m and total video views rising by 45% to around 72m.
ITV announced revenues up 11% to £500m in Q1, driven by a positive television advertising market, and ahead of analyst expectations. However, the broadcaster admitted a tough quarter lay ahead, both through a slowdown in advertising and comparisons with last year’s World Cup.