Discovery Networks Asia Pacific (DNAP) is planning to add a further five TV channels to its current roster of six in India, at an annual cost of INR 1,000 crore, according to Business Standard. The new channels – Discovery Kids, Home and Health, Military, 3D and Investigation Discovery (ID) – are now awaiting a license from the Ministry of Information and Broadcasting. An unnamed DNAP executive is reported by Business Standard as saying: “On an average, we are looking at the creation of 1,000 hours of programming a year per channel at a minimum cost of 200 crore rupees. For five channels, this means an investment of anywhere over 1,000 crore rupees next year.” He added that the license was expected to be granted by the end of this year; DNAP reportedly applied for it in August 2010. Discovery currently reaches about 20 million homes in India, and is the ninth most viewed TV network. Rahul Johri, senior vice president and general manager, India, DNAP, told Business Standard: “We are looking at a sturdy growth rate of over 25%, fuelled by new content, which we think will find acceptance based on our brand value and content, which we think will find acceptance based on our brand value and content credibility, which is aided by the alliance with the global feed.” Mr Johri said the broadcaster would add to the Tamil, Telugu and Bengali regional language feeds if they felt the need for it, however there were currently no plans to do so.