Indian direct to home satellite broadcaster Reliance Digital TV is upscaling standard definition video resolution into an approximation of HD across all its 250 channels.

The integrated technology, enlarges and digitally processes the original video resolution ten times over in order to achieve the effect which, the DTH pay-TV operator says, provides enhanced contrast and saturation, with a sharper, brighter picture than that of standard definition. The technology achieves a 1080p, two million mega pixel resolution, like HD.

Programmes on Reliance Digital TV will also now have a 16:9 aspect ratio and digital sound clarity.

“This launch of all TV channels in HD is a quantum leap in the Indian television industry and subscribers of Reliance Digital TV will have an advantage of enjoying all their favourite programs and channels in high definition-like quality,” said Sanjay Behl, chief executive officer, Reliance Digital TV.

”We at Reliance Digital TV have always been at the forefront in incorporating world-class technology and delighting our customers with relevant innovation,” he continued. ”We have been pioneers in launching DTH on the MPEG-4 platform and were also the first to introduce India’s first HD-DVR for our subscribers.”