Orange Jordan launches HD mobile TV service

Rebecca Hawkes | 16-05-2011

New mobile high definition (HD) channels have been launched by Orange Jordan to help feed the surge in content demand, accessed online by both cell phones and computer, which was witnessed in the Kingdom during the first quarter of 2011, according to the Middle East telco.

Orange Jordan’s mobile TV service now provides HD streams of the Al Jazeera, Al Arabiya and France 24 Arabic news channels, along with general entertainment programmes from MBC 1, which has an exclusive content deal with the operator. Melody Hits, Melody Drama, Melody Movies and Nagham Television’s popular Star Academy show also form part of the new HD package.

“This new platform will allow our subscribers, irrespective of their interests, to access a variety of rich and popular content,” said Nayla Khawam, chief executive operator of Orange Jordan. “The addition of new channels to our Mobile TV HD service demonstrates our deep understanding of our subscribers, which continually drives us to utilise our high-tech infrastructure in order to cater to their needs.”

Mobile TV was first offered to subscribers by Orange Jordan in February 2010, with a service comprising MBC video content. This was expanded in summer 2010 with the addition of the Al Jazeera Sports’ FIFA World Cup streaming service, followed by that of Real Madrid football club.

“We were the first to introduce 3G+ technology to the Jordanian market, a move that substantially spurred the consumption of digital content,” added Ms Khawam. “Our role, however, is not solely limited to the supply of high-speed Internet connections that provide easy access to content, but also in devising creative services that redefine the quality and variety of digital content, as well as the channels through which it is delivered.”