Netflix goes classic in Miramax digital movie first

| 16-05-2011

Leading OTT suppler Netflix has made further moves to bolster its video portfolio by signing a multi-year agreement under which its US members will be able to access classic movies from the Miramax film library.

The deal, for which financial terms have yet to be revealed, marks the first time that Miramax titles have become available through a digital subscription service. Through this partnership, beginning from June 2011, the content owner will offer the Netflix library a variety of films that it says collectively have 284 Academy Award nominations, across 83 films. These include Pulp Fiction, Shakespeare in Love, The English Patient, Good Will Hunting, Bad Santa, Scream, Spy Kids, The Piano and Kill Bill.

Content will be available on a number of platforms including TV, tablet, computer and mobile phones.

"From day one, we've been very clear about the importance of digital and our desire to respond to the significant pent-up demand for our films -- delivering to consumers whenever and wherever they want," said Mike Lang, CEO of Miramax. "This agreement is an important first step in our digital strategy. Netflix has always been a trailblazer, with a tremendous track record of innovation and quality customer service. We're thrilled to now be in business with them as we build and revitalize the proud Miramax brand."

"Netflix is thrilled to enter into this deal with the new team at Miramax," added Netflix Chief Content Officer Ted Sarandos. "Existing relationships with management and a shared affinity for these great films make this an important deal for both companies and for our members, who will enjoy instantly watching movies from one of the truly great film libraries for many years to come."