Web series network blip.tv has launched a consumer-facing Website for viewers to watch and share original Web TV series, and is on pace to reach one billion views per quarter, it said.
The move is actually a relaunch for the company, which previously focused on working closely with Web series producers, advertisers and distribution platforms with the mission of making original series scalable and profitable. In that existing business, blip.tv has reached more than three billion views to date, making it one of the Internet's largest independently owned and operated video properties, it said. blip.tv is now "Until now there hasn't been a single Website dedicated to showcasing the most entertaining series on the Web," said Mike Hudack, CEO and co-founder of blip.tv. "Today we are launching that site.
He added, "We're focused on helping people discover the best original series and allowing producers to build sustainable series for the long-term. The launch of this site helps us achieve both of these goals and marks a turning point for blip.tv and the emerging industry of original Web series."
When it comes to discoverability, episodes and shows featured on the new site are hand-picked by blip.tv's team of editors and organized into sixteen categories, including comedy, drama, sports, fashion and videogames. Viewers can also choose to watch shows that are popular, trending or new to the network. The new site also includes an enhanced video-friendly search engine.
Producers of hit series, including DayTV, Red vs. Blue, Smosh, Nostalgia Critic and Old Jews Telling Jokes, who are already part of the blip.tv network, will benefit from the redesign as it will provide a key platform for expanding their audiences and interacting with advertisers in new ways, the company said, thanks to a social TV aspect; e.g., the new site enables producers to build and broadcast their social media profiles, organize their content libraries and engage with fans in a clear, well-organized environment. Producers now have the ability to drive traffic to other shows by recommending ones they believe their fans will also enjoy. Producers can also customize their graphics on blip.tv to create film-quality "Show Posters" that develop series' own brand stories and provide arresting visuals.
The new blip.tv site also offers new advertising options, like home-page takeovers, channel sponsorships and standard IAB display advertising units. T-Mobile USA is the official sponsor of the blip.tv site launch.
"This new site is all about bringing professionalism, organization and curation to a currently chaotic medium," said Damian Bruno, the new website's general manager. "We focused first and foremost on helping fans find the most entertaining series to enjoy, and we made sure to do it in an orderly way that supports the needs of audiences, producers and advertisers. Today's launch represents the starting point for blip.tv to build a site that's immersive and that houses the best in original Web series."