There is no doubt video consumption on the internet is one of the future key markets: online video consumption on the internet rose 17% in Q1 2011 in Spain according to comScore.
This means a total of 19.2 million people got connected to the internet to watch a video in March 2011, 1.4% more than in January. Users of online videos already represent 2.1% of the total of Spanish surfers.
More than 3 billion videos were watched on the internet in Spain just in March 2011 which means some 156 videos per internet user. In terms of the type of audiences consuming this kind of content, it mainly comprises people between 25 and 34 years of age who watch more than 184 videos per internet user.