Kenya's Wananchi Group has received US$57.5 million in investment to roll out of direct to home (DTH) satellite television services and broadband internet in East Africa, according to Business Daily.

The digital media company has reportedly attracted international investors for its ambitious plans including cable firm Liberty Global, along with Oppenheimer Funds and Canada's Sarona Asset Management.

"It is a clear indication that we have sufficient funding to progress our plans and I can confirm that we are on track to roll out our services to over 10 countries in coming months," Richard Bell, chief executive, Wananchi Group, told Business Daily.

"Our satellite service is now available in Kenya and we are currently conducting pilots that will lead to a soft launch by the end of the month," he added.

Wananchi currently provides cable TV services and internet connectivity to Kenyan consumers, however DTH is a new proposition for the company.

Following Kenya, the company also plans to roll out pay-TV service to Uganda, Tanzania, Ethiopia, Eritrea, South Sudan, Rwanda, Burundi, Malawi and Somalia.