Mediaset and Telefonica Spain to pilot HbbTV
Published: 14.50 Europe/London, May 21, 2011 by Robert Briel

Mediaset España and Telefonica have announced a strategic agreement to launch a pilot for the first HbbTV service in Spain. Mediaset’s Telecinco is bringing in content from Telefónica’s services such as Movistar Imagenio, Movistar Videoclub and Terra TV.

The offer will include VOD from Movistar Videoclub, the OTT platform from Telefonica. Mediaset will develop apps, including a special version of the ‘Mi Mundo’ portal (My World) from Telefonica’s Movistar Imagenio.

Mediaset España will make video content from its internet sites (such as the portals Telecinco and Cuatro MiTele and Play Cuatro as well as Telefónica’s web TV service Terra TV) available to connected TV. At the moment, these videos can only be accessed by PC and tablets.

Mediaset and Telefonica said the platform is open to all audio-visual companies in Spain.