Anyone can now publish their own TV channel claims as it launches its new TV channel and web video publishing platform.

Explaining why it has taken this bold step, Alx Klive, Founder and CEO, believed that the TV world was crying out for such flexibility. "For too long the world of TV broadcasting has been closed to individuals and businesses. With the new advances in connected TV and smart TVs, the prospect of anyone being able to readily broadcast their own linear TV channel to the world, is finally becoming a reality," said.

The new platform is the result of four years of development and is claimed to be able to allow any individual or company to create their own TV channel that can appear on the web or TV.

WorldTV believes that it is now able to demonstrate the service's full complement of video publishing solutions and now offers more than a quarter-of-a-million channels created by test users in 200 countries.

The company describes WorldTV as the only self-serve platform dedicated to publishing to TV and a new breed of TV that connect to the Web are already in the marketplace from manufacturers such as. It adds that as connected TV becomes more commonplace, the need for a platform that can publish to these televisions becomes clear.

In practice WorldTV allows users to create collections of videos harvested from websites such as YouTube and Vimeo, and then add their own videos to a cloud-based video library. They can publish a full screen web TV channel; traditional TV channels viewable on Smart TV's; and entire video websites from this content.

The basic WorldTV service is free, additional features are added at low cost through a pay per use model.