The Walt Disney Company (India) and UTV Motion Pictures have teamed up to co-produce a raft of Disney branded family movies in India. The companies will share creative responsibilities for the films, while UTV manages their production, marketing and distribution.
[The] “announcement combines UTV's unparalleled commercial and artistic success with the best traditions of Disney storytelling and global franchise creation," said Mahesh Samat, Disney's managing director (India).
"Our goal is to produce films that have a direct connection with the dynamic and expanding Indian audience. From television to publishing to online gaming and studios, we are singly focused on developing stories, characters and experiences that reach into the heart of the community," he continued.
Ronnie Screwvala, chief executive officer, UTV Motion Pictures, enthused: “I believe this is a strategic initiative that further strengthens our relationship with Disney. The combined offering of UTV and Disney content will offer Indian viewers a tremendously diverse range of movies across languages and genres.”
In 2006, Disney acquired Indian children’s channel Hungama TV, and took an equity interest in media company UTV Software Communications Ltd – which it increased in 2008.
“To broaden our relationship into movie production is a natural extension that we are very excited about. Today's announcement combines UTV's unparalleled commercial and artistic success with the best traditions of Disney storytelling and global franchise creation,” added Disney’s Mr Samat.
The Disney Television network, which comprises the Disney Channel, Disney XD and Hungama TV, is one of India’s leading children’s TV networks, currently reaching over 71 million homes through an exclusive cable and satellite distribution agreement with Sun Distribution Services.