Telekom Srbija has signed a capacity agreement with SES Astra for the direct-to-home (DTH) transmission of the public TV channels RTS Sat and Radio Beograd.
The channels will be broadcast free-to-air from 1 June 2011 via SES ASTRA's key orbital position from East starting from June 1, 2011.
With Telekom Srbija SES ASTRA believes that it has captured an anchor customer for DTH services from its 19.2 degrees East orbital position in the region.
Commented Ferdinand Kayser, Chief Commercial Officer of SES: "We are very pleased to have signed this capacity agreement with Telekom Srbija which marks a breakthrough in our strategy to position 19.2 degrees East as new orbital position for direct-to-home reception in the Balkan region. With RTS Sat and Radio Beograd we have now added an attractive offer to our channel neighbourhood at 19.2 degrees East bouquet which will further help to grow our reach in that dynamic region."