Independent French TV group MCS, which already operates nets Ma Chaîne Sport and MCS Extrême, is to launch a third channel MCS Bien-être.
The new IPTV channel will target women, dedicated to health and well-being and will be carried first on Numericable and on SFR’s ADSL platform, before being extended to other operators in France, Switzerland, Belgium and Luxembourg.
It will offer 65 % of programming about health and well-being: about a third of the schedules will concern fashion and beauty while about 5% will focus on people and celebrities.
Some fashion programming will come from channel Fashion TV, whom a partnership has been agreed with.
The channel’s programming budget, including productions and acquisitions, is said to amount to between €1–1.5 million.