Taj Television’s Ten Sports has renewed its exclusive agreement with the Union of European Football Associations (UEFA) to broadcast its Champions League and Europa League tournaments across South Asia until 2015.
The Zee-owned sports network, which is based in Dubai, will transmit at least four live games per match week from 2012-2015, as well as delayed coverage and highlights, to TV audiences throughout India, Pakistan, Sri Lanka, Maldives, Nepal, Bhutan, Afghanistan and Bangladesh.
Atul Pande, CEO, Ten Sports said: “We are committed to bringing the best sports action to our viewers, and with this long-term renewal of the UEFA Champions League and UEFA Europa League we have reinforced our leadership further.
"With the best football line up on Ten Channels it reaffirms the belief of our viewers and our associates in us,” he added.” We are committed to bringing the best football action to our viewers and we will continue delivering to our promise”.
Live and delayed broadcasts of the matches will be available on Ten Sports and Ten Action+, with a highlights package also broadcast on Ten Sports. UEFA’s broadcast partners will also be able exploit the rights via internet and mobile.
“UEFA is happy to announce these deals [in Asia] as they will enable football fans throughout the territories to enjoy increased levels of match choice and coverage of both the UEFA Champions League and UEFA Europa League," said a statement from the football organisation.
The three Ten channels – Ten Sports, Ten Cricket and Ten Action+ - are distributed by Taj TV via cable in India and across South Asia direct to home (DTH) via satellite.