Chinese authorities are to tighten monitoring of TV advertising, according to the Beijing Times.

Gan Lin, vice director of the State Administration for Industry and Commerce (SAIC), said it will focus on provincial satellite TV stations and the economic channels in major cities, to stop embedded advertising in the form of news or healthcare services.

According to Gan, the SAIC will also start investigations into mobile and internet advertisements, product placement and advertisement alliance cheating.

The SAIC found 46,000 cases of illegal advertisements last year, resulting in fines of 244 million yuan (£23.3m).