MCS launches French wellbeing channel
23 May 11 -
French pay TV channel operator MCS is launching a new offering, MCS Bien ętre (MCS Wellbeing). The round-the-clock female-skewed lifestyle channel launches on Numericable this week and on the Free IPTV service next month.
The channel will be programmed with content focused on fitness, dance, Pilates and yoga through the day before moving to fashion and celebrity-related programming in the evenings, including the SplashNews celebrity magazine series.
MCS said there will be a MCS Bien ętre video-on-demand service and online brand extensions. The company already operates sports and extreme sports channels Ma Chaine Sports and MCS Extreme.