Online video platform Brightcove has signed a content distribution deal with AOL Group subsidiary and video syndication platform 5min Media to extend its platform library with hundreds of thousands of premium video titles.

The new deal with 5min Media is the extension of an existing contract and enables Brightcove Pro and Enterprise edition customers to publish content from 5min Media directly from within their Brightcove account, while also introducing new advertising-revenue opportunities for publishers.

5min Media is a business unit of the AOL Group which is made up by eight businesses, namely, ADTECH, AOL Video, goviral, Pictela, Content Solutions, 5min Media and Sponsored Listings.

5min Media’s library consists of hundreds of thousands of videos across 20 categories and more than 140 sub-categories from some of the world’s largest media companies as well as independent producers. Content ranges from video recipes, yoga and fitness routines, tech tutorials, DIY projects for the home and garden, beauty and fashion tips, as well as entertainment and celebrity news.

Commenting on what he deal would mean to Brightcove customers, David Mendels, President and Chief Operating Officer at Brightcove said: “For many publishers, creating a steady drumbeat of high quality, impactful content is an ongoing challenge when it comes to their online video strategy…Together with 5min Media, we are giving thousands of customers around the world instant access to premium content that can also easily be monetised, making it easier for these organisations to expand their video initiatives and reach new audiences.”

Added Ran Harnevo, Co-founder and CEO of 5min Media and Senior Vice President of AOL Video. “The demand for online video is exponentially growing at a fast rate and, by partnering with Brightcove, we are bringing a solution to the marketplace to meet that demand.”