The ability to combine web TV and other over the top (OTT) content with traditional linear TV, delivered over satellite or cable, and over multiple platforms will be key activities for Telenor’s broadcast division, CEO Patrik Hofbauer has revealed.
Speaking to Rapid TV News about the broadcast division’s strategic positioning over the next twelve months, Hofbauer regarded it as vital that not only could users experience the content that they paid for over a variety of devices, as is increasingly demanded, but also that it was as easy as possible to experience such content.
Within the more traditional product offerings, this has meant a need to have different set top boxes (STBs) to fulfil different experiences for end users. To this end the company gave more details’ of a new STB from ADB that was able to combine linear TV functionality with easy to use PVR and VOD functionality with web TV and OTT connectivity. 3D, as delivered over DTH, is another key offering.
Yet Hofbauer believes that place-shifting content will offer particular potential for Telenor especially as, he said, the company operates in a mature market with no real market growth no real movement in the market between operators. Contradicting those companies who balk at offering TV everywhere services over multiple mobile devices such as tablets and smartphones. Hofbauer stated: “If you are in your house of course you should be able to access your content. Why not? You should just be able to sign in with your customer number and just watch it. And also if you are outside your house.”
Even though Hofbauer added that the company was working on plans to monetise such availability, it would not be launching specific apps for the iPad or Android tablets in the short term at least.