Published: 08.21 Europe/London, May 25, 2011

SES Astra has secured its first Italian broadcaster for the 19.2 degrees East orbital position.

The TV operator Promosat, its new customer, will use capacity in the position for FTA transmissions of ABChannel to viewers in Italy.

ABChannel, which currently reaches more than 2 million household in Italy, offers viewers popular entertainment, including feature films, TV series and documentaries.

Commenting on the deal, SES chief commercial officer Ferdinand Kayser said: “We are very pleased to have signed this agreement with Promosat which will help us to further build our reach in Italy. The launch of ABChannel demonstrates the attractiveness of 19.2 degrees East for Italian broadcasters and will help to attract additional customers to our prime orbital position in Italy. We look forward to working with Promosat and hope to win additional customers soon.”