Video services, such as BBC iPlayer and Netflix, will be the drivers of a surge in Internet traffic with users up- and downloading 1.2 million petabytes of data per year by 2015, according to a recent report from Informa Telecoms & Media.

The report also shows that Internet and service traffic will vary greatly from region to region and, despite the focus on the US, Asia will be the larger region in terms of traffic by 2015. Asia Pacific’s share will have increased to 42% of global Internet traffic by virtue of the sheer growth in user numbers that this region will see over the forecast period.

“Much of the hype about Internet traffic growth continues to come from the US and Silicon Valley, but it is the Asian Internet users that are generating the most traffic. This will only become pronounced over the next few years, as the region’s Internet penetration grows”, comments Giles Cottle, Senior Analyst at Informa Telecoms & Media.

Asia is portrayed as a region with strong divisions between developing and developed markets, and even between sub-sections. For example, South Korea and Japan both enjoy the fastest broadband speeds in the world, but their Internet consumption is very different. In the high cost of backhaul in Japan means that online video services are typically of a relatively low quality compared with Western Europe, despite the fast connections that many users have.