UTV Motion Pictures is targeting overseas broadcast markets in forging exclusive movie rights for transmission on TV networks in South Korea, the Middle East, and further afield – as well as sealing a few domestic deals in India.
The deals, predominantly for catalogue titles, will net the Indian media company US$1 million in total, according to IANs.
Five of its films - Jodhaa Akbar, Life in a… Metro, Delhi-6, Wake Up Sid, and Jaane Tu… Ya Jaane Na - will be shown either dubbed or subtitled on terrestrial TV in South Korea, thanks to a deal with a leading media company in Seoul.
"The fact that a few Indian films have performed well at the [South] Korean box office, and that the Korean broadcast networks are looking for good Indian films across genres like emotional dramas and love stories, indicates that there is a surging interest in Indian films," said Amrita Pandey, senior vice president, International Distribution and Syndication, UTV Motion Pictures.
In another international deal, UTV titles such as Jodhaa Akbar, Race and Kismat Konnection will now be shown across the Middle East on the Al Rai free-to-air satellite channel.
“For our strong library titles, these television syndication deals add significant revenue even after the first round of exploitation,” Amrita Pandey explained. “Our endeavour is to monetise our IP over several platforms on an ongoing basis.”
Furthermore, a limited term non-exclusive deal forged between UTV and Zee will now see 13 non-Indian language films televised on Zee’s international channels across the globe. These include Wake Up Sid, Wednesday, Delhi-6, Dev.D, and Kurbaan.
Closer to home, UTV has also licensed five films - Kurbaan, Raajneeti, I Hate Luv Storys, Udaan and We Are Family - for exclusive terrestrial transmission in India, for a pre-ordained period with limited runs.
In further domestic deals, B4U Movies now has non-exclusive satellite runs for 13 UTV film tiles, including Race and Fashion, Oye Lucky! Lucky Oye!, while UTV has also forged two separate 10-movie rights agreements with Zoom and with satellite movie channel Enterr 10