US-based Spanish-language network Univision Communications plans to launch three new cable TV channels next year in a bid to tighten its grip on the growing Latino market and diversify its revenues.

NewsOK reports that one of the channels will offer football and other sports, one will be devoted to news and information, and a third will showcase the Spanish-language soap operas, or telenovelas, that fuel Univision Network’s prime-time ratings.

The new channels are part of an increasing trend by media companies to increase their investment in Spanish-language TV. Univision already controls nearly 70% of the Spanish-language television market.