Despite a lengthy attempt to find a potential White Knight that would keep the VOD service in business, UK transmission firm Arqiva is pulling the plug on its SeeSaw service.

Following the announcement, SeeSaw is displaying the message: "As part of an ongoing strategic review of its business activities Arqiva, our parent company, is no longer able to support the service.As it will soon be 'goodbye' from SeeSaw, we'd like to take this opportunity to say a big 'thanks' for all your support, custom and loyalty over the last 16 months."

The over the top (OTT) service offered a variety of content from UK broadcasters ITV and Channel 4. ReIt had also spent 8 million acquiring the assests of BBC Worldwide's ill-fated Project Kangaroo.

SeeSaw had run a mixed business model with over 3000 hours' worth of free content plus 1000 hours of paid for material including programmes from MTV and NBC Universal. However despite what looked on paper as a compelling bouquet, SeeSaw struggled against the iPlayer juggernaut, despite making content available for longer periods, and also commercial broadcasters' services, notably 4oD from partner Channel4 and Blinkbox which was purchased by leading UK supermarket Tesco earlier in 2011.

Speaking to UK newspaper The Guardian, an Arqiva spokesman said: "[SeeSaw] no longer fits with the strategic direction in which we are taking Arqiva and requires considerable investment to succeed in an increasingly competitive market. We have tried to find an investment partner, however this has not pro