Coverage of the imminent cricket series between India and the West Indies is to be streamed by the Indian TV channel Ten Cricket live on YouTube, according to IndianTelevision.com.
Games from the Cricket World Cup holders’ tour of the West Indies, which begins on 4 June with a twenty twenty (T20) match in Trinidad, will be available by the Google-owned site both live and on-demand in India.
“We have always been at the forefront when it comes to embracing newer technologies and distribution platforms,” Atul Pande, chief executive officer, Ten Sports told the online publication. “In fact, the first time we streamed our channel live on [the] internet was way back in 2009 during the Compaq Cup cricket tournament.
“The response we received from fans was so overwhelming that we were further spurred in our desire to focus on the Internet as a viable distribution platform for our content. I have no doubt that cricket fans will enjoy the viewing experience that will be brought to them through our partnership with YouTube,” added Mr Pande.
As well as the opening T20 match, the Caribbean series will comprise three test matches and five one day internationals between the West Indies and India – and all will be available in south Asia via the Sony Entertainment Television (SET) channel Ten Cricket.
The move follows YouTube’s coverage of this season’s Indian Premier League, which concluded on 28 May.