The customers of Germany's third-largest cable operator Kabel BW will in future be able to access TV programmes compiled by Red Bull TV.

A collaboration has been signed with Red Bull Media House, the company announced in Heidelberg.In the next weeks, content from the "World of Red Bull" will be added to Kabel BW's video-on-demand (VOD) service.

The line-up will include programmes focussing on Formula 1 with Sebastian Vettel and other racing stars as well as movies, series, reports and documentaries on topics such as sports, culture and music. Most programmes will be offered in high-definition (HDTV).

Servus TV, the entertainment channel produced by Red Bull, has been available on Kabel BW's cable network since 2009.