Portuguese regulator Anacom has stepped in to prohibit pay-TV companies from implying that a subscription is required for consumers to receive the free-to-air channels RTP1, RTP2, SIC and TVI. Anacom has said the move is simply precautionary and is designed to prevent companies or agents from persuading consumers, inadvertently or otherwise, to subscribe to services they do not really need. The decree brings with it a penalty of between €500 and €3,740 and between €5,000 and €5,000,000, depending on the offence and who was responsible. The decision follows local reports of actions in the first pilot zone of Anacom’s national switch off plan. It has emerged that doorstep selling and telephone marketing have given the impression that the only means to continue watching the current analogue line-up was through the purchase of a subscription, a point that Anacom emphasises is completely false.