French TV group TF1 is to accelerate its cooperation with social networks by strengthening its partnership with Twitter.

After integrating possibilities of sharing contents via tweet button, TF1 will now launch a Twitter-follow button for all content available on video sharing platform and website

Surfers will thus be able to subscribe to the news feed of Twitter associate account. “Such a partnership extends an already close relationship between TF1 Group and communication platform Twitter” comments e-TF1 Marketing Director Stéphane Beillaud.