Liliane Bettencourt, the French heiress of multinational company L’Oréal is getting involved into entertainment and TV. According to daily Les Echos the heiress has taken a 20% share of Stéphane Courbit family holding Lov Group.

The company is active into TV production through European group Banijay Entertainment, online gaming and betting as well as energy. Bettencourt will inject €170 million.

Since he left Endemol France, Stéphane Courbit has built a production and distribution company specialised into formats and light entertainment and present into some ten territories in Europe and in the US. Affiliated companies are Air Productions, Angel City Factory, Cuarzo, Bunim Murray Productions, and Nordisk Films among others.