American distributor Starz Entertainment will launch, starting from August, the channel Encore Español for the US Hispanic audience.
This is a new premium channel for the whole family, containing 24 daily hours of films in Spanish without advertising. The new launch will be made through the cable, DTH and IPTV platforms.
As for the contents of the new channel these are basically made of Hollywood productions that are already broadcast by the Anglo-Saxon version of Encore, which is a premium US channel with more than 33 million subscribers. The success of this channel is validated by its share, more than 40%.