Samsung is extending its 3D video-on-demand (VOD) service to users in Australia.

Owners of Samsung smart TVs will be able to access free 3D video content via the Explore 3D application on Samsung Apps.

The content includes movie trailers, music videos, children’s classic movies, lifestyle titles and documentaries.

Samsung’s audio-visual product marketing manager, Brad Wright, said: “Samsung is committed to delivering the very best in interactive content at the touch of a button.

“The launch of this free 3D VOD service adds to the variety of content already available and strengthens our commitment to Australian consumers in delivering the very best immersive entertainment experience.”

During its initial stages 30 3D movie clips will be made available, which Samsung says will increase to 100 by the end of the year.

The launch of the Australian 3D VOD service follows the successful implementation of the initiative by Samsung in South Korea earlier this year.