A new general entertainment TV channel aimed at the Egyptian market has been launched by the Saudi Arabian media group Rotana and will offer ‘top rated’ shows, movies and series.

Rotana is chaired by the billionaire Prince Alwaleed bin Talal and counts News Corporation as one of its investors. It already owns a bouquet of leading Arabic free-to-air channels including LBC Sat, LBC Europe, Cinema, Khalijiyah, Musica, Zaman, Clip and Nagham.

“The new channel further confirms our strong commitment to the Egyptian viewers and Rotana’s plans to expand its presence in Egypt,” said Fahad Alsukait, chief executive officer, Rotana Group.

“We continue to believe in the strong market growth Egypt will enjoy medium to long term and our investment in the new channel is to express such confidence and fits with the business plan of the group.”

As well as its free to air channels, Rotana is the world’s largest producer of Arabic music and a key distributor and producer of Arabic movies, with a library comprising more than 1,600 movies.

Turki Al Shabanah, vice president TV, Rotana Group added: “I am delighted to lead such a project and work with the entire team in Rotana to make it a successful channel for the group.

“With Rotana’s huge library of content, its leading edge in new productions and its strong relations with the top stars in the various media platforms, I am confident the channel will be a big success and will be among the top channels in Egypt.”

Last month, Rupert Murdoch’s News Corp upped its existing stake in the Rotana Group to 14.53% following a US$35 million investment. It previously held 9.09% of the Saudi Arabian conglomerate, a stake it bought for $70 million in early 2010.