Digital Plus acquires Athletic Bilbao rights
03 Jun 11 -
Spanish pay TV operator Digital Plus has acquired the rights to air the games of first division La Liga club Athletic Bilbao for the next three seasons.
Prisa TV CEO Pedro García Guillén said his company would continue to work towards a stable model of financing Spanish football, and that Athletic Bilbao and Prisa TV would work together to work out the best way to exploit the TV rights.
Athletic Bilbao is one of three sides, along with Real Madrid and Barcelona, that has always competed in the country’s top league, which it has won eight times in all.