Digital media company Percept Knorigin (PK) has teamed up with Alcatel-Lucent to provide a multimedia platform for users of the rich content provided by state telcos BSNL and MTNL, as well as that offered by private operator Bharti Airtel.

Consumers will be better able to access services such as live TV and video-on-demand via their mobile phones, tablets, PCs and TVs - thanks to PK’s adoption of Alcatel-Lucent’s Digital Media Store technology, according to the latter company.

“Our Digital Media Store will enable Percept Knorigin to introduce very attractive services, and enable them to keep pace with changing market demands – driven by the need for an ‘it’s-all-about-me’ user experience,” said Munish Seth, President and Managing Director, Alcatel-Lucent India.

“Building on this cooperation, Indian consumers will soon be able to move from place to place and device to device freely, getting their multimedia content whenever and wherever they want it,” he added.

Demand for PK’s services - such as Adchakra, Cinecurry, HelloTV, and 51010 dial-a-video - have experienced rapid growth experienced almost 300% growth last year, and with increasing clamour for video, audio and gaming content in India, the company hopes the new digital media platform will meet the requirements of the mobile and internet service providers it supports.

Viraj Malik, managing director and chief executive officer, Percept Knorigin said: “Content will be key to building internet penetration in India. We were looking at a scalable service which can keep pace with the great growth we experienced last year; one that can provide us with the capability to create services across mobile phones, tablets and laptops.

“Our deployment of Alcatel-Lucent’s Digital Media Store will provide an all-in-one solution to the challenges service providers face in terms of content, platform and business operations,” he explained.

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