Published: 11.27 Europe/London, June 7, 2011

Per Borgklint has been appointed senior vice president and head of Business Unit Multimedia at Ericsson effective from today, June 7, 2011. Per Borgklint was CEO of the Swedish operator Net1.

Established in 2007, Ericsson Business Unit Multimedia develops and delivers software-based solutions to support customers deliver high quality rich consumer services. With OSS/BSS, TV and enabling applications solutions, the consumer gets personalized experiences. For example: one bill, personalized offerings and full control of their spending for all different type of services that they are using on all their devices, such as tablets, smartphones and PCs.

Hans Vestberg, president and CEO of Ericsson. said in a statement: “Two of the focus areas for Business Unit Multimedia is our OSS/BSS offering and our TV business. With working experience from both operators and from the broadcast industry, Per will be an important addition in our work to fully explore the potential in Business Unit Multimedia.”

Per Borgklint: “I am excited to join Ericsson and look forward to take part in continuing to build on the Multimedia Business Unit and strengthen it’s global position within it’s main focus areas and enhance customer experiences.”

Borgklint joins Ericsson from the Swedish operator Net1 ( where he was CEO. Prior to that he was CEO at Canal Plus Nordic. He also was CEO at the Dutch operator Versatel and has had several leading positions at Tele2. He has a master degree in Finance and marketing from Jönköping International Business School.

Per Borgklint will be a member of Ericsson’s Executive Leadership team.