Targeting the 15-45 demo, French DTT channel NRJ 12 has risen to third place for audience share among new French DTT channels.
Credited last May with a 2.4% audience share, the channel outpaced Gulli (2 %) and joined leading TMC (3.6%) and W9 (3.1%). The subsidiary of NRJ Group, thus broke its audience record cumulating 8.7 million viewers each day according to Mediamétrie’s audience report for the month of May.
Last month, FTA channels TF1 and France 2 remained stable with 23.6 % and 15.3 % audience share respectively. However, the losing channel was M6 whose audience share stepped back one point to 9.8 %.