IPgallery has launched a 'Click to Anything' Facebook application for cable MSOs, so the operators can offer customers the option of calling, chatting, watching, sharing and transferring managed multimedia content while consumers are active inside of Facebook.

"In the era of social networks, consumers are looking for communication simplicity, along with the flexibility to access content and value added services anywhere," said David Spear, executive vice president of marketing and sales at IPgallery.

"Our unique social communications platform now enables the MSOs to reach beyond their current boundaries, providing the same communication and entertainment experience to consumers no matter what environment they're in, turning 'over the top' threats into opportunities and reduced churn."The offer is enabled on IPgallery's cloud-based, Web activated social communications and IPTV platform, which can be integrated into any social media site.

"The new connected TVs, smartphones and tablets expose the MSOs to new challenges, with OTTs offering IP-based, low-cost alternatives, causing existing consumers to give up their current subscriptions and the younger generation to not even consider it," said Avihai Degani, CEO at IPgallery.

"We have now enabled the MSOs to deliver cloud-based, Web-activated IP services that work alongside their current digital TV deployments, for an enhanced viewing and communication experience across any network and any device, creating new revenue streams from both current and non-subscribers, while reducing CapEx and OpEx."