3D technology is best suited in the domestic arena so said experts at the ' TV Xchanges' professional conferences taking place within the Monte-Carlo TV Festival.

In the opening debate which explored the creative opportunities for fiction in 3D, the representative of consultancy Media Consulting Group Alain Modot pointed out that while 3D has been a huge success in the cinema, there is still a serious lack of programming for television.

"Given the fact that the EC directive on TV programming requires that the European TV channels broadcast at least 50% of the programming made in Europe, we cannot simply rely on US-produced films and sporting events," Modot stated. He also added that "fiction is a genre that particularly needs to be present to feed these channels".

Screen writer Michael Eaton gave his own opinion on this matter by saying that when 3D first became popular in the 1950s it was also the age of cinemascope which the film industry was hoping would keep people coming to the cinema. "As a result of the trend, Jean Cocteau asked rhetorically if he needed to write his next poem on an extra-wide piece of paper", he remarked.

On analysing the emerging business models for the audiovisual the experts at the conferences said that the new challenges of the S-3D audiovisual industry will be addressed from a managerial point of view. There will also be case studies of successful/unsuccessful 3D films in order to highlight the key issues, and emerging business models will also be analysed.