International children's channel KidsCo has secured a distribution agreement with Singapore-based media company Multi Channels Asia (MCA) to represent it in South east Asia and Australasia.

MCA will negotiate and close distribution deals with platforms for cable TV distribution, video-on-demand (VOD), DTH, IPTV and mobile.

It will distribute KidsCo‘s range of original productions, first run exclusives and classic content to platforms across South east Asia and Australasia including Singapore, Malaysia, Cambodia, Sri Lanka, the Maldives, Pakistan, Bangladesh, Malaysia, the Philippines, Indonesia, Papua New Guinea, Palau, Hong Kong, Macau, Australia and New Zealand, and will work with existing KidsCo agents in Thailand, the Philippines, India, South Korea and Vietnam.

Paul Robinson, Global CEO at KidsCo, said: “We are thrilled to be adding MCA to our existing partners. South east Asia and Australasia are important markets for KidsCo, and this new partnership signifies our further investment in the region. MCA’s expertise in serving these markets and understanding of KidsCo’s distinctive proposition make it a perfect partner. We look forward to working together with MCA to build our presence in Southeast Asia and Australasia further.” 

Gregg Creevey, MD at MCA, added: “Multi Channels Asia is delighted to be partnering with KidsCo. MCA is committed to providing quality services to partners and affiliates, and is excited to add KidsCo’s unique offering of family friendly programming to our expanding portfolio of channels”